Privacy Policy

Smile Station is committed to protecting your privacy and safeguarding the personal information you share with us online. This Privacy Policy explains how we collect, use, and protect information through our website.

This policy applies only to information collected through our website. It does not apply to information collected during in-office visits or through our clinical systems, which are governed separately by our Notice of Privacy Practices under HIPAA.

Information We Collect

We may collect personal information that you voluntarily provide through our website, including:

Name
Email address
Phone number
Appointment or inquiry details

This information is typically collected through contact forms, appointment request forms, or similar features. We do not collect medical history or clinical information through our website.

We may also collect limited non-personal information automatically, such as:

Device type and browser
General location (city/state level)
Pages visited on our site
Time spent on pages

This helps us understand how visitors use our site and improve our online experience.

How We Use Your Information

We use the information collected through our website to:

Respond to appointment requests and inquiries
Communicate with you about your request
Improve our website and services
Support our marketing and advertising efforts

We do not sell your personal information.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to support basic website functionality and advertising performance.

We use these technologies primarily in connection with:

Google Ads
Facebook & Instagram (Meta)

These platforms may collect limited information such as:

Device type and browser
General location (not precise location)
Pages visited
Interactions with our ads

We use this data to measure advertising effectiveness and connect with families searching for dental or orthodontic care. We do not use Google Analytics on this website.

You may disable cookies at any time through your browser settings. Some site features may not function properly if cookies are disabled.

Advertising & Your Choices

We use online advertising to help families discover our practice. Our ads may appear on platforms such as Google, Facebook, and Instagram. These platforms may use cookies or similar technologies to measure how ads perform and to ensure they are shown to appropriate audiences.

We do not use website retargeting or remarketing based on your visits to our website.

You can manage your general ad preferences directly through:

Google Ad Settings
Facebook Ad Preferences

You may also adjust your browser settings to block or limit cookies.

Children’s Privacy

Our website is intended for use by parents and legal guardians seeking dental and orthodontic care for their children. We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent.

If we learn that personal information from a child under 13 has been collected without consent, we will promptly delete that information.

Parents or guardians who believe their child may have submitted information through our website may contact us to request review or removal of that information.

Sharing of Information

We may share non-personal, non-identifiable information (non-PII) information with trusted third-party service providers who help us operate our website and business, such as:

Website hosting providers
Advertising platforms
Appointment or communication tools

These providers are permitted to use your information only as necessary to perform services on our behalf and are required to protect your information.

We may also disclose information if required by law.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. While no method of transmission over the internet is 100% secure, we take appropriate steps to reduce risk and protect your data.

Data Retention

We retain website inquiry and contact form information only as long as necessary to fulfill its purpose or meet legal and operational requirements.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external websites you visit.

Your Choices & Access

You may:

Request access to your submitted information
Request correction of inaccuracies
Request deletion of your information

To make a request, please contact us using the information below.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have any questions about this Privacy Policy or your information, please contact us:

Smile Station Kids Dentistry & Orthodontics‍
1201 Dutchmans Creek Drive
Brunswick, MD 21716
‍
info@mysmilestation.com